– And What You Can Do!

Getting a website designed for your business can be a long, tedious and stressful thing to do. For some people they just don’t know where to start, what to look for or questions to ask. Below are some fears you may be feeling right now about starting a website, these fears can be minimised by following the tips given for each one.

Fear 1: Will it be safe and secure?

This is a great question to ask when approaching a professional for help!

There are things you can do to minimise the risk of security breaches. This includes:

  • Always using a secure password.
  • Always keep web-based applications (e.g. WordPress) and plugins up to date. Some apps automatically update themselves, but I strongly recommend you routinely check them.
  • If you have a self-hosted WordPress website, enable brute force protection. This will prevent hackers from guessing your password over and over, which will slow down your website.
  • Enable an SSL certificate on your website. Its primary function is to to keep customer data safe when they purchase from your website, and it makes your website address appear as “HTTPS secure”.
  • Back up your website as often as possible. Ask your web hosting provider if they can do this for you, or consider a backup service.

Fear 2: Will there be any sneaky, hidden costs?

I know, this might sound terrifying!

But if you plan for what’s coming ahead, you can catch any sneaky, hidden costs before they arise!

Here are some things to look out for:

  • Ensure that you pay your domain name and hosting on time. A common hidden cost experienced is when a person allows their domain name registration to lapse – What would normally be a $20 fee to renew your domain, could turn into hundreds or thousands trying to get it back! So make a note when this payment is due, and pay on time!
  • Take note that when your website starts to bring in more traffic, when more files are downloaded, and when more emails are sent, then you may see an increase in the cost of your web hosting or app subscriptions. Just stay aware when your activity starts to increase!

Fear 3: What if I waste money on a designer or developer and don’t get the results I want?

I’ve heard stories of people wasting thousands on a website that doesn’t work. I don’t want this to happen to you!

Here are some things to look for in good designers and developers:

  • Firstly, don’t “play it safe” by investing in cheap web designers, developers or other services. It may seem like a smaller risk, but just know that “cheap” and “good quality” rarely arrive in the same package together.
  • Do ask your friends, family, or business people in your network who they use, and how easy or difficult they found it.
  • Do learn as much as you can before you jump into spending time or money on something.
  • Communication: Websites can be a long-term investment. Do you get a sense that this professional is someone you can get along with over the long term?
  • Goal-minded: Are you and your designer/developer more interested in achieving goals, or how pretty or feature-packed your website is? If your website isn’t planned to bring you more sales, leads, sign-ups, awareness, then all the pretty pictures, animations, and shiny gadgets won’t matter.

Image credits: Gratisography (cover photo)