An online presence can be essential for doing business these days, and a website can potentially be a powerful marketing tool for you. So, what does a website cost?
I can see how it can be confusing and mysterious, especially if you are new to the digital space.
Some websites can be built for free, or for a small fee per month. Some web designers have price lists ranging from $500-$5000. But you also may have heard of people spending tens of thousands or even more!
If you’re curious what a “normal” price is, or if a higher price means a better website, then read on.
Have you ever thought about what annoys you or your customers when visiting a website? If you’re thinking about what you should or shouldn’t have on your website, then here are some things to think about.
In order to know that your website is getting people to stay and explore, you want to keep your bounce rate as low as possible.
What is Bounce Rate?
Bounce rate is a web design industry term meaning the percentage of people who exit your website after only visiting one page. Ideally you want this number to be as low as possible. A higher percentage means that most people are leaving your website once they get there.
Doing your website on the cheap is like eating instant noodles for dinner every night. Filling, but not nutritious.
Is getting a cheap web design a good idea if you want to save money?
In my time working in this industry, I have noticed a desire to get online at the lowest price possible. A cheap web design sounds like a good deal, because we all like the idea of being thrifty and…
You might be a new business and/or have limited funds to spend.
You may have been burnt in the past, and don’t want to risk wasting money.
You love the thought of paying a lower price for something that would otherwise be expensive.
But choosing a cheap web designer is a bit like eating instant noodles for dinner every night. Yes, you need to eat. Yes, it fills you up, but it’s not very nutritious and healthy for you in the long term.
On the other hand, planned meals with fresh and nutritious ingredients will contribute to a healthier life in the long run. The same goes for your online marketing.