Online reviews on places such as Google My Business and Facebook are great for your business. In the digital marketing space, we refer to this as social proof.

Why is it Good to Have Online Reviews?

These days, typical internet users go by their real names, so reviews are proof from real people who have interacted with your products and/or business. They help make your business appear more credible and trustworthy.

You may be wondering how to get more reviews without seeming spammy – especially if you’re just starting out. Here are my top suggestions on how and where to ask:

Tip #1: Put up a Sign

If you have a real world location, put a physical sign up asking for feedback on Google, Yelp or your preferred review website. You can even include instructions on how to do this.

Also make sure you make it stand out, and put it in a place where people can easily see it.

Tip #2: Gently ask in Your Emails

A ‘gentle’ way of asking for reviews is to include them in subtle places in your email. This could be in your email signature, or in the footer of automatically-generated emails such as invoices or thank you responses.

Use this Google Review Link Generator to find your review link. Then use a link shortener such as to create a nice short URL you can include in your emails.

Tip #3: Ask Directly

There is nothing wrong with asking your customer directly. Chances are, if they had a good interaction with you, they would be likely to refer others. It might not occur to them that leaving a review on Google or Facebook helps people to choose you. (It does for me, because it’s part of my job to encourage this!)

If your business sells to customers in a physical location, the best time to ask for a review is when your session or transaction is wrapping up. If yo manually send follow up emails, that can also be a good opportunity to ask. As above, be sure to include a link to leave a review on Google.

Quick side note: If you are collecting customer reviews (from other sites) to put on your website, you must get permission. Although they may be short, customer reviews are protected by copyright.


Don’t be shy to ask your customers to leave reviews. It’s important to explain to them that reviews help more people discover your small business. Especially if you are starting out, or looking to grow. 😊

Do you have any tips of your own for getting reviews? If so, let us know in the comments.

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Image credits: Cover Photo by Vitaly Vlasov from Pexels, review icons by Shari Jo from Pixabay