When I say, great website design I bet you’re probably thinking of how aesthetically pleasing it is.
Well, yes of course! But looks are only one aspect of a really great website.
“Looks will get you through the door. Personality will keep you in the room.” – Unknown
Here are some more things to consider if you want to create a totally wonderful website:
#1 Easy to Find Information
If it takes too many clicks to find something as simple as your email address or operating hours, then this can potentially put people off.
The same goes for scrolling too. You may want to consider how a visitor’s experience might be different on a mobile phone compared to on a computer.
Great website design means people can easily find their way to what they need.
#2 Simple and Clear Navigation
People can feel confused when there are too many buttons, links, and things going on the page.
As a rule of thumb, I prefer to have around 6 links in the main navigation menu.
Website navigation mistakes are expensive and avoidable. One mistake could affect both search rankings user friendliness. Make the labels descriptive. Limit the number of items to seven. Put the important stuff at the beginning. Avoid drop down menus.
— Andy Crestodina, Are You Making These Common Website Navigation Mistakes? – Kissmetrics
Give people a clear direction on what you want them to do, and they are more likely to do it.
#3 Resonance with your Target Audience
People will exchange money for a product or service because it fulfils their need, pain, or desire.
Great website design also encompasses effective written communication.
Your content needs to be relevant to what people are looking for. That means people probably don’t need to hear your entire life story, but they do need to hear what benefit they gain from your products or services.People will want to stay on your website and buy from you because you have the answers to their problems or desires. Click To Tweet
For example, my clients don’t necessarily need to know about my university results, or every website I’ve ever made – They just need to know that I’m capable of building a website that fits in with their website goals.
Question for You
People like to talk about what annoys them about websites. But what are some things you find convenient? Is it easy mobile navigation? Contact forms? Let me know in the comments!