Is getting a cheap web design a good idea if you want to save money?
In my time working in this industry, I have noticed a desire to get online at the lowest price possible. A cheap web design sounds like a good deal, because we all like the idea of being thrifty and…
- You might be a new business and/or have limited funds to spend.
- You may have been burnt in the past, and don’t want to risk wasting money.
- You love the thought of paying a lower price for something that would otherwise be expensive.
But choosing a cheap web designer is a bit like eating instant noodles for dinner every night. Yes, you need to eat. Yes, it fills you up, but it’s not very nutritious and healthy for you in the long term.
On the other hand, planned meals with fresh and nutritious ingredients will contribute to a healthier life in the long run. The same goes for your online marketing.
The Risks of Cheap Web Design
Websites that are held hostage
“Help! My developer left me. I don’t know what they did to the website, and I can’t log in to fix it.”
This is what happens when the domain name (your .com), hosting (your text, pictures and files) remain in the hands of your web designer. If they go out of business, your website could disappear along with them.
How to avoid this: Ensure that registration details your domain name is in YOUR name – It’s your piece of property. Also ensure that you have access to your web hosting and administration panel, in case you need to move web hosts or invite another professional to help you update or fix things.
Websites that don’t do their job
Cheap websites are usually not tailored to generate traffic or convert visitors into paying customers. If you’re paying an ongoing fee, and not seeing an increase in leads or sales, then that’s money going down the sink.
How to avoid this: Make sure you know the reasons for getting a website. A website for the sake of a website is one thing – A website thoroughly planned to generate leads and sales (and thus more money for you) is another.
No support after the website is made
Paying a low price for web design usually means that both you and the designer are expecting a one-off job. However, to get the best use out of a website, it should not be seen as a one-off task, but a living piece of your online business activity that works to bring more money into your business.
A cheap designer will likely not have a maintenance plan in place for you. Cheap web designers often realise that the way they do business is not sustainable.
Getting help to fix a broken website made by a cheap designer will likely cost as much, if not more, than what you paid. Beware.
How to avoid this: Ask (and be aware) if there will be any ongoing requirements to do with owning your website.
The Benefits of a Premium Web Designer
Now that you know what happens when you opt for cheap web design, when you approach a more premium provider, you’ll essentially have the opposite experience.
- An experienced web designer understands the unique message behind your brand.
- An experienced web designer understands where you want your business to go.
- An experienced web designer knows what to expect as the website ages and evolves.
- An experienced web designer knows how a website can make more money for your business.
Now that you’ve considered the differences, would you still consider a cheap web design?