Unprotected WordPress websites fall victim to a brute force attacks every day. If you own a self-hosted WordPress website (one that is on your own web hosting account, rather than WordPress.com), it could be target.
In order to know that your website is getting people to stay and explore, you want to keep your bounce rate as low as possible.
What is Bounce Rate?
Bounce rate is a web design industry term meaning the percentage of people who exit your website after only visiting one page. Ideally you want this number to be as low as possible. A higher percentage means that most people are leaving your website once they get there.
WordPress is one of the most popular website building tools around, not only because it’s free to use, but its page editor makes it very easy to write and publish content without having to know any computer languages such as HTML.
But things change rapidly in the information technology world, and new updates are released all the time.
There are three main reasons why you should keep WordPress and your plugins up to date:
Security vulnerabilities hackers find in WordPress that put, your business reputation, your computer and/or others at risk.
New and improved features to enhance your and your visitor’s experience.
Plugins that need to be updated or deleted if they are no longer safe, as they can also be security risks.