Category: Digital Marketing

Tips and advice around digital marketing and related topics.

Can I use other people’s content on my website?

Are you wondering if it’s okay to use other people’s content on your website?

Maybe you found something so awesome and thought it was worth sharing. Or maybe you don’t consider yourself a writer or have time to content yourself. In either case, it may be tempting to take something already made, and use that on your website. So is it okay to use other people’s content? And if so, how can it be done?

How much should a website cost?

An online presence can be essential for doing business these days, and a website can potentially be a powerful marketing tool for you. So, what does a website cost?

I can see how it can be confusing and mysterious, especially if you are new to the digital space.

Some websites can be built for free, or for a small fee per month. Some web designers have price lists ranging from $500-$5000. But you also may have heard of people spending tens of thousands or even more!

If you’re curious what a “normal” price is, or if a higher price means a better website, then read on.

Reduce Your Bounce Rate: Get People to Stay on Your Website

In order to know that your website is getting people to stay and explore, you want to keep your bounce rate as low as possible.

What is Bounce Rate?

Bounce rate is a web design industry term meaning the percentage of people who exit your website after only visiting one page. Ideally you want this number to be as low as possible. A higher percentage means that most people are leaving your website once they get there.