Category: Digital Marketing

Tips and advice around digital marketing and related topics.

3 Things You Should Have Before You Start a Website

If you’re new to running a business (online or offline) I strongly advice getting at least these things in order before you start a website.

Why is this? A website is a long investment of time (and sometimes money), and I believe it’s better to be prepared than have everything come to a halt.

So if you want to ensure your website is a worthwhile investment of time and/or money, then read on.

Website Goals: What Should a Website Achieve?

Having some clear website goals is an essential part of a digital business strategy.

Many people invest time and money into websites, wondering if it will work or not. It can leave you hesitant on whether to invest money in a project or campaign, or what your next move should be.

When planning your website, it’s good to have some goals in mind, and an understanding of your target audience.