If you’re new to running a business (online or offline) I strongly advice getting at least these things in order before you start a website.

Why is this? A website is a long investment of time (and sometimes money), and I believe it’s better to be prepared than have everything come to a halt.

So if you want to ensure your website is a worthwhile investment of time and/or money, then read on.

#1 Your Business Essentials

Make sure you have all the necessities in place to run your business in your country or region.

In Australia, this includes your ABN (Australian Business Number), business name registration (if applicable), a solid business plan, and any legal requirements taken care of.

Please check with your local government or a consultant to see what kind of requirements are needed to start running a business.

#2 Clarity of Purpose

Before you start a website, you need to be as clear as possible on who you are serving and why. Then you need to know how each feature on your website is going to bring your visitors to a solution.

One reason why website projects fall out of whack is because the business owner hasn’t thoroughly thought out what their website needs to do. It could be that the content hasn’t been thought out, in which case more work needs to be done on how to communicate with your target audience.

It could be that the project has focused too much on “shiny objects” – You know, sliding images, blogs, widgets, pop-up notifications etc.

To prevent your website project falling apart, be clear on your who and why. Be as clear as you can on how adding a blog to your website will serve your goals.

Every decision on your website should have a purpose beyond, 'just because everyone else has one.' Click To Tweet

#3 Marketing Strategy

Websites are not like posters or billboards – i.e. something you only do once.

Back in the 1990s it was enough to just launch a website and people would get there. But these days, “build it and they will come” does not apply.

Chances are there are already businesses like yours who have the top spot on Google search results. But with a solid ongoing strategy, you can stay one step ahead of your competitors.


With these three things in place, you should be off on a better track when it comes to starting a website.

It’s far easier to travel the road to online business success when you have a map to follow!

Related Articles